Colours and Gender Bias: The History Behind The Pink Versus Blue Debate
More often than not, marketers rely on a simple concept to create products designed for women, “pink it and shrink it”. This strategy involves taking an everyday product, paint in pink and making it smaller: razors, clothing, earbuds, technical gear, toolsets, notebooks, pens, etc. Then we have the Pink Tax, gender-based price discrimination where identical products are priced differently based on the targeted gender. Boots had to correct their prices on toiletries and charge men and women equally. A study compared different industries, such as toys, clothing, …